Jake Kheel joins me to discuss his recent book “Waking The Sleeping Giant, Unlocking The Hidden Power of Business to Save The Planet”. For fifteen years Jake Kheel www.jakekheel.com has confronted social and environmental challenges in the Dominican Republic as Vice President of the Grupo Puntacana Foundation and Vice President of Sustainability for Grupo Puntacana. Under his leadership, the company’s sustainability programs have been recognized with numerous prominent international awards. Jake was instrumental in pioneering one of the Caribbean’s largest coral reef restoration projects, implementing the Dominican Republic’s largest integrated solid waste program known as the Zero Waste initiative and directs the Center for Sustainability, a think tank that works with some of the world’s most notable universities to conduct research and devise experiments related to sustainable development. The Punta Cana development has become a global example of how the private sector can implement sustainability programs and simultaneously turn them into profitable enterprises.