Join us for an live-recorded episode from RSA Conference 2024, where our hosts Gianna and Maria broadcasted directly from Moscone North in San Francisco. Our dynamic duo shares thrilling experiences, spotlights groundbreaking booths, and delivers fresh updates straight from the conference floor. They also unpack major announcements from NetSPI and celebrate the spirited community of cybersecurity marketers. Tune in for an episode packed with energy, innovation, and insider insights!

Episode Highlights:

[04:00] - RSA 2024 Theme: Overview of this year's conference theme, "The Art of Possible."

[08:25] - Notable Booths: Impressions of themed booths by Mend.io and Wiz.

[11:00] - NetSPI Announcements: Announcement of NetSPI’s new platform, brand, and website.

[14:40] - Marketer Party: Recap of the successful marketer party at RSA Conference.

[18:20] - Upcoming CyberMarketingCon24 in Philadelphia.

[21:00] - Acquisition News: News on the acquisition of NoName Security by Akamai.

[23:45] - Support for Startups: Discussion on RSA Innovation Sandbox and its impact on startups.

Quotes from the Episode:

"It's like the Super Bowl of cybersecurity, but it's also a place where we come to support each other, learn, and grow together as marketers." — Gianna

"Every booth tells a story, and it's our job to uncover and share these stories, making the art of possible a reality." — Maria

Resources:👉Get your EARLY BIRD ticket to CyberMarketingCon24!👉The call for speakers is also open until June 5th!

Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!