Mishaal Khan, a serial entrepreneur, author, security expert, and VC shares his journey, from growing up around computers to becoming a cybersecurity expert and author of the book "The Phantom CISO." Listen to hear insights from the security practitioner’s point of view on marketing, brand-building, and book-publishing!Episode highlights:

[01:07] Mishaal’s early career beginnings and influences.

[06:30] The Phantom CISO -  Mishaal's book and his approach to marketing it.

[16:40] How Mishaal used malware, phishing, and ransomware to market his company. 

[22:07] A look behind the promotion Mishaal used for his book, from the price to self-publishing.

[24:15] The evolution of fearmongering in cybersecurity and the need for practical solutions.

[28:40] More strategies Mishaal used to promote his book

Episode Links:The Phantom CISOYou can catch Mishaal on LinkedInBe sure to also follow our hosts on LinkedIn:Gianna WhitverMaria Velasquez Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter.