The Secrets of Closing the Sale by Zig Ziglar let’s readers in on some of the most effective ways to persuade anybody – be it their family members, friends, teachers, and especially prospects. The 4 impulse factors are part of a practical application, and recommended closing techniques that can help salespeople close more sales.

Five reasons people will not buy from you.
1. They feel they do not need what you are selling.
2. They do not have any money.
3. They are in no rush to buy.
4. They do not want what you are selling.
5. They do not trust you.