The question of ‘where am I from?’ is one that can be answered by most groups except for African descendants looking to accurately trace their roots.

With only $1,200 and a database of DNA lineages, AfricanAncestry.com grew to seven figures tracing African lineages. They use genetics to help people reliably trace their roots back to their ancestor’s tribes.

On this week’s episode of Breakthrough, Sara Roach Lewis talks to Dr. Gina Paige, co-founder of AfricanAncestry.com, about her 17 years in business, how Black Panther’s Chadwick Boseman tripled the businesses’ revenues, and how staying true to her values of being a black owned company grew the business to seven figures. Dr. Paige has worked with- and revealed the roots of- the world’s leading icons, including Oprah Winfrey, John Legend, Spike Lee, Condoleezza Rice, and the King family.

AfricanAncestry.com proves that when you follow your calling and you listen to your market, you can solve a problem that changes lives.