Marketing director Chad Melis is talking with me about the world of cans and why the iconic Oskar Blues uses cans exclusively. Chad has been with Oskar Blues since 2007 and has been able to watch it grow from a medium sized brewery in Colorado into what is now one of the largest breweries in the world. Chads marketing techniques have been key in the growth of Oskar Blues, most notably is their use of cans for every single brew including a nitro can for their Old Chub Nitro.
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