Intro: 

Word on the street is that everyone is experiencing slower bookings coming in, Bride’s are taking longer to commit. If you’re feeling this, you’re not alone! In this episode we’re gonna focus on what you can do during down time and how you can be proactive in your marketing strategies to increase your conversion rate, getting you MORE BOOKINGS. Also, how to create urgency so you can get those contracts signed quickly!!

LINKS:

Phone Consultation Course Waitlist https://mailchi.mp/c2487612a111/phonecallwaitlist

Connect with me on Instagram: https://www.instagram.com/babesbuildingempires.bbe/

Join my Private Facebook Community: https://www.facebook.com/groups/336731613513947

Inquire About Coaching: https://docs.google.com/forms/d/e/1FAIpQLSfnlv662s5DQhFkLhVpzhgnfhne2hyzGdtL_keW5pHBWlgeAQ/viewform

50% off Honeybook!!: http://share.honeybook.com/jireh

SHOW NOTES:

GENERATING LEADS

• When was the last time you refreshed your brand?
• Have your business goals changed where you need to create new branding material to attract a new type of ideal bride?
• If not how can you, hone in and further speak to your ideal Bride?
• Styled Photoshoots Episode titled: “attracting more clients part 2”
• Mini styled shoots Episode titles: “How to build and elevate your portfolio photos”
• I love to use organic social media methods
• My favorite is Instagram and Google
• Posting to instagram often and using key hashtags to get seen
• Same with Google, you need a Business Google account and then post there regularly!
• Whatever you’re currently using that actually WORKS do MORE of THAT

NURTURE THOSE LEADS:

• EVERY LEAD is worth the nurture
• Don’t get annoyed if a Bride reaches out in the wrong way (example DM on IG)
• Nurture that lead! Make it easy for them to take the next step with you!
• Not hearing back from the Bride does NOT mean she doesn’t want to hire you, or she can’t afford you. ALWAYS follow up. You’re not bothering them, you’re running a business!
• Elevate your Client experience:
• How can you improve the experience your clients receive as they interact with your company during ALL the stages of the booking process?

CONVERT: This is where you seal the deal and book the wedding!

• My favorite way to do this is with a Phone Call Consultation and then a follow up process afterwards if they don’t hire me right away
• The phone call is where you further strengthen and build a relationship with the client
• The client can shift from shopping around and getting pricing from everyone to now getting to know you as a person
• You build an emotional connection
• Then you paint the picture of what she can expect when working with you
• You listen to her needs, wants and concerns
• You address all those concerns
• The language you use during the call speaks to her directly, if you know your ideal Bride well enough, it will be like you’re reading her mind! You’re speaking her language!
• You give her a taste of the quality of service she’ll receive just by getting on the phone with her and giving her 15 minutes of your time to fully serve her

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