In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.

In today's episode,  you'll learn:

• The role of PR in eCommerce
• Strategies for effective PR
• Differentiating between PR and marketing 
• Handling PR challenges
• The importance of crisis management 
• Tracking PR success
• The value of PR.

Links from the show:

• Bright Red Marketing Episode 60
• Eden Communications Website, Instagram, and TikTok
• Book Recommendation: Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale
• Podcast Recommendation: Not Too Cool 4 School by Dylan Howard

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