In today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo's success in the world of pet accessories and beyond. Get ready to unlock valuable insights on embracing imperfections, adapting to industry trends, and building a brand that stands out.

In today's episode,  you'll learn how to:

• Embrace imperfections and take chances, refining products based on customer feedback rather than aiming for perfection from the start.
• Navigate the evolution from a designer pet carrier concept to an expanded product line, emphasising adaptability and openness to evolving ideas.
• Strategically use themed collections, such as the Wedding and Christmas Collections, not just as products but as a powerful tool for improving SEO and brand discoverability.
• Shift your influencer strategy from dog-focused influencers to those in women's fashion, lifestyle, fitness, and homewares to broaden audience connections.
• Overcome Imposter Syndrome by acknowledging it and seeking inspiration from podcasts and insights shared by others who have faced similar feelings.
• Understand the significance of having a clear point of difference, evolving from a vegan pet accessories brand to emphasising connections with women's fashion and lifestyle.
• Build a fluid and adaptable daily routine, balancing the importance of daily tasks with the flexibility to adapt focus based on changing needs.

Links from the show:

• Bright Red Marketing Episode 57
• St Argo's Website and Instagram
• Book recommendation: Shoe Dog: A Memoir by the Creator of Nike

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