Nina Müller is the CEO of Jelmoli, Switzerland's oldest department store, and certainly one of Zurich's best-known institutions.
The native Austrian, who defines herself as a true European, took up her post in April 2020, right in the middle of the first Lockdown. A more than complicated timing, which did not, however, dampen her optimism and passion for retail.
Before taking the helm of this almost 200 year old house, Nina Müller worked in several beautiful premium luxury houses all over Europe, including Wolford, Mandarina Duck, Swarovski and Christ.
In this discussion, the marketer explains how she shaped her career, and how luck, but above all determination and the ability to believe in herself have enabled her to get the positions of her dreams.
Together we talk about leadership, but also about diversity and feminism.
Nina Müller also outlines her vision of the future of retail, and of department stores such as Jelmoli, which she believes should become places of exchange and encounter, where infotainment is key.
The discussion is rich, optimistic, and definitely makes you want to go for a stroll in one of these beautiful European department stores...
But I won't tell you more and let you discover my discussion with Nina Müller…
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