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Brilliant Brands® Show: Helping organizations build the people that build brilliant brands

Justin Keller – Brand Strategist, Author, and Entrepreneur

Brilliant Brands® Show: Helping organizations build the people that build brilliant brands

A weekly Business, Management and Marketing podcast
Good podcast? Give it some love!
Brilliant Brands® Show: Helping organizations build the people that build brilliant brands

Justin Keller – Brand Strategist, Author, and Entrepreneur

Brilliant Brands® Show: Helping organizations build the people that build brilliant brands

Episodes
Brilliant Brands® Show: Helping organizations build the people that build brilliant brands

Justin Keller – Brand Strategist, Author, and Entrepreneur

Brilliant Brands® Show: Helping organizations build the people that build brilliant brands

A weekly Business, Management and Marketing podcast
Good podcast? Give it some love!
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Episodes of Brilliant Brands® Show

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You can have the most amazing, the largest, and the most inspiring vision, but if you can't create mass buy-in; your vision will be merely a dream. In this episode, I talk about three basic components that are vital for creating mass buy-in. I
You've heard these words before, "It's just not our vision." Those infamous words have become a staple metric for how organizations decide what the right strategic move is for their church. But in this episode, I challenge your thoughts on the
Andrea's church has a lot of big ideas, but she's concerned that they don't follow through with enough of the ideas. Andrea's struggle is the struggle of so many other churches that have a large vision and a lot of ideas, but they lack the foll
Leading change in your organization is impossible if you don’t know how to lead up. You can have the best ideas, even have the support of your team, but if your leadership doesn’t buy-in – nothing will happen. And when it comes to getting wins
In this episode, I talk about what it's like to inherit a brand and lead change with Tyler Reagin, President of Catalyst. Catalyst is a community of changemakers that uses live events, a weekly podcast, digital resources, and a community-buildi
Traditionally, we have been taught that a clear mission statement is a critical component of your organization’s communication. Is it possible that we’ve given the mission statement too much of a priority? In this episode, I challenge you to re
We've heard it said that content is king but in this episode, I talk about why culture is king for your church brand. Culture is a big deal for your brand. People can forgive a bad logo, but there's no grace for a crappy culture. Culture is bei
What do the Bachelor and online dating have in common with the way we sometimes build our brands as churches? You'll find out in this episode as I go further on rule number three for building a brilliant brand from the previous episode.  On thi
In this episode, I unpack rule number three for building a brilliant church brand from my book, Rebel Brands. I talk about what kind of brand awareness your church should be building and the difference between building a brand on hype over help
In this Q&A episode, the caller was asking what the right strategy should be to convince his leadership they needed a visual rebrand. In this episode, I give our caller a strategy that will help him have greater buy-in with his leadership. Most
Most people either think they are creative, or they think they aren't. And people tend to think that if it's clever, it must be creative. But in this episode, I talked with Jonathan Malm about what creativity really is. Jonathan and I talked ab
In this episode, Drew called in with a question asking about communicating vision through a rebrand. Like so many other organizations, Drew's church has been struggling to find the right voice to connect with their congregation and those outsid
In this episode, I go beyond brilliant brands rule number 2: "If it doesn't live everywhere, it doesn't live anywhere," where I talked about how you need to build a brand on promises and not on aspirations. But I wanted to help show you a pract
What would change for your church brand's messaging if you could only communicate what is true? What if you couldn't build your marketing around hype and aspiration? In this episode, I talk about a lesson on branding that I learned early on in
In this episode, I help you understand what the true definition of the word "brand." Depending on who you ask, the definition of branding will vary from person to person. And if you're a church, it's never been more important that you understan
In this episode, I  spend our time on this a little differently. Some of you may already know me, know who I am, and have a personal connection to me; but many of you may not. You may be finding me for the first time. So in this episode I wante
In this first episode, I talk about why I’m doing this show, why I’m focussed on helping churches, and I give you the chance to decide if it’s going to be for you. The show is short, and to the point so that you have a chance can quickly relate
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