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Jorge Guerra built one of the most successful brokerages in Miami and the South Florida real estate market. RESF, Real Estate Sales Force, has over 450 agents and has grown to one of the largest independent brokerages in the Miami market by focusing on what agents need.

TRANSCRIPTION

 (00:00):

Thanks for listening to Brokerage Insider. This week's episode was recorded live during the explore virtual conference on Thursday, September 24th. We look forward to returning to our regular scheduled program soon, but until then enjoy this session in this episode, our VP of product, Katie Ragusa interviews, Jorge Guerra, the founder of RESF, the Real Estate Sales Force with 450 agents in the South Florida area. He's also the 2020 chairman of the Miami association of Realtors.

Katie Ragusa (00:34):

So I just wanted to tell everybody a little bit about who they're going to be hearing from. So Eric mentioned some of your credentials just leading into your session, but in addition to that, George launches, brokerage firm, real estate Sales force, or our ESF 15 years ago. And he's since grown it into four offices and nearly 500 agents. So they cover the South Florida market. And most recently he was named 2020 chairman of the Miami association of Realtors, the largest real estate association in the nation and the 2021 global liaison for the national association of Realtors. So lots of credentials there, you run a brokerage, you hold, you wear many hats. So I think today we want to focus on operating on and keeping your brokerage running in a post COVID environment and just lessons that hopefully we won't be here forever in these circumstances. So lessons really that we can apply to any major shift in the industry. So I remember I got my license back in 2008 during the downturn. So there, there just seems like, no matter what, if you're in the business long enough, you're going to hit some crisis or, or something is gonna rock your world or our industry. So I really want to talk about lessons that we can apply longer term. So George, I think you're muted there. So hopefully we can hear from you,

Jorge Guerra (01:59):

You know what? I was talking to my executive assistant in between class and asking him for a water. So

Katie Ragusa (02:06):

Man of water so George, what makes your brokerage res special and unique as a company?

Jorge Guerra (02:15):

Ooh, I don't think we have enough time for that Katie to be, but you know what, I'm going to be honest with you. I think what makes us special honesty is number one, we're, we're an independent company. So, so we have a great pulse on what's going on in the market and, and being an independent company means I only have one boss and it's my wife. Besides that I'm able to move and shift at the speed of now and get as creative...