Every single marketer has content marketing on his radar. Why? Because it is deeply connected to the ability to deliver (or not...) modern, appropriate and sustainable B2B marketing strategies. I am proud to welcome Robert Rose, a recognized

"Don't Mess with B2B Influence Marketing" with Evan Kirstel

Oct 28th, 2019 19m 56s

I started following Evan Kirstel on Twitter long time ago. This year, while I was attending the world's premier and largest event dedicated to the aviation and space industry, the Paris Air Show, I proposed Evan to join me on the Dassault Systè

[FR] "Transformation digitale : 27 dirigeants de PME témoignent" avec Quentin Franque

Oct 28th, 2019 42m 35s

J'ai le plaisir d'accueillir pour cet épisode Quentin Franque, Directeur Marketing & Communication de l'agence Intuiti. L'événement principal du jour : la publication chez Dunod d'un excellent bouquin de Quentin et de Benoit Zante, journaliste

[FR] "Inclusion numérique : quels enjeux ?" avec Fabienne Billat

Apr 25th, 2019 34m 56s

Fabienne Billat, consultante en communication digitale et en transformation numérique pour les entreprises (et surtout pour ses dirigeants...) et moi-même voulions partager avec vous un échange presque candide sur la notion d'inclusion numériqu

[FR] "Social Selling : le pire et le meilleur" avec Patrice Laubignat

Jan 23rd, 2019 26m 48s

Mon ami Patrice Laubignat et moi-même avons décidé d'échanger sur les pires et les meilleures pratiques observées et vécues dans le domaine du Social Selling. Nous partageons notre échange spontané à ce sujet avec vous !

"Is There An Ideal B2B Marketer Profile?" with Joel Harrison

Jun 13th, 2018 18m 39s

In this episode of the BtoB Marketing & Sales Podcast I am very proud to welcome Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing, a reference for anyone involved in the B2B industry. Together we discussed a very important topic:

"How To Nail B2B Sales & Marketing Alignment" with Jeff Davis

Jun 28th, 2017 24m 51s

Today I am glad to welcome Jeff Davis, specialist of Sales & Marketing alignment and founder of The Sales and Marketing Alignment Summit. In this sixth episode of the BtoB Marketing & Sales Podcast we will exchange views about how to reach the

"Make Your Way To Powerful B2B Strategic Selling" with John Smibert

Feb 8th, 2017 22m 42s

For this fifth edition of the BtoB Marketing Sales Podcast I had the very pleasure to welcome John Smibert, Founder at Sales Masterminds Australasia (SMA) and above all one of the most experienced Strategic Social Seller on the B2B market.

"Best B2B Video Marketing Trends" with Chris Savage

Jan 14th, 2017 14m 20s

A nice small talk about B2B video marketing with one of the best experts of this domain, Chris Savage, co-founder and CEO of Wistia, a professional video hosting solution with amazing viewer analytics, HD video delivery, and marketing tools to

"Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston

Nov 1st, 2016 25m 14s

For this third edition of our B2B Marketing Sales Podcast I am glad to welcome Bruce Johnston, whose job is to help companies understand why LinkedIn just doesn’t seem to work the way they have heard it should in a complex B2B sales context. We

"Closing the B2B Marketing / Product / Sales Gap" with David Hubbart

Sep 28th, 2016 26m 57s

For this second edition of the B2B Marketing Sales Podcast, David Hubbard, CEO of Marketing Outfield, join me to talk about how to close the gap between B2B Marketing vs. Product vs. Sales.

"The New Rules Of Marketing & PR" with David Meerman Scott

Jan 15th, 2016 24m 8s

Today I received for this B2B Marketing Sales Podcast #1 David Meerman Scott, Marketing Speaker & Leadership Speaker & Author of Number #1 bestseller "The new rules of marketing & PR".

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