Whether you're a company, an entrepreneur, or even working for someone else, you are your brand. Who you are is only based on how you come across to others, and if you don't tell them who and what you are, they'll write their own version or they'll listen to what others say about you. Tell YOUR story because if you don't do it, others will but they may not tell the story that you want.

It's all about marketing yourself, no matter where you are in your company. You need to protect your brand, and while I do say not to care about what others say about you, this is different. You have to proactively tell your own story. Be proud of who you are and how you want to be seen. Write your own story every day.

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Don’t be an idiot and try to copy or use my stuff in any form without proper and legal permission. Be original for once. It’s called “Intellectual Property” for a reason. Use your intellect (i.e. brain) and don’t get your ass kicked by my team of lawyers. Peace out my “not-friend.”