Ep 114: How Pricing Impacts Scaling and Growing Your Pest Control Company
Released Thursday, 21st December 2023
Good episode? Give it some love!
Ep 114: How Pricing Impacts Scaling and Growing Your Pest Control Company
Ep 114: How Pricing Impacts Scaling and Growing Your Pest Control Company
Thursday, 21st December 2023
Good episode? Give it some love!
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In today's episode, Allan and Eric discuss the importance of pricing in the pest control industry. They highlight how pricing can serve as a marketing tactic, communicating the quality and type of services a company offers.
Topics include:
Introduction (0:00)
Pricing question from the Bug Bux Facebook group (2:13)
How pricing affects long-term goals (6:40)
Price increases are necessary for business sustainability (11:35)
Pricing is a marketing tactic (20:13)
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From The Podcast
Bug Bux Podcast
Bug Bux Podcast is designed to help pest control owners start and rapidly scale their company. The hosts, Eric Bassett and Jake Claus, are experts in the pest industry, and they are committed to providing the best guests and resources to help entrepreneurs. Their goal is to help you become a bug money millionaire. Eric Bassett started out as a door-to-door sales representative in 2008. Then he quickly worked his way into upper management and a sales director role before joining Natura as an owner and Vice President. His areas of expertise are inside sales and customer service training, organizational leadership development, and business strategy. He's also an Associate Certified Entomologist. You can follow his journey on Facebook, LinkedIn, and Instagram @iamericbassettJake Claus started his journey in the pest control world in 2005, selling door-to-door for brands across Idaho, California, and Texas until he and his wife, Jana, started Natura Pest Control in the Portland, Or/Vancouver, Wa area in 2013. Jake loves the science and service side of pest control, as well as developing innovative ways to grow and expand his business. Personal development and pursuing his vision for his business and family achievements are his number one endeavor. Aside from being the President and Founder of Natura Pest Control, Jake is also an Associate Certified Entomologist, Structural Pest Inspector, and holds licenses in every major category of structural pest control. Jake is also a part-time paid Firefighter/EMT with his local fire department.Join Podchaser to...
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