Ep 122: From Corporate to Entrepreneurship: How to Build Your Own Pest Control Brand
Ep 122: From Corporate to Entrepreneurship: How to Build Your Own Pest Control Brand
Ep 122: From Corporate to Entrepreneurship: How to Build Your Own Pest Control Brand
In today's episode, Eric and Jake welcome Jerry Wickwire and Josh Tonn, co-owners of Freedom Force Pest Control. Before starting their own company in 2021, both co-owners gained valuable experience in the pest control industry. Hear their incredible journey, marketing tactics, and how they built a strong brand.
Topics include:
Introduction (0:00)
Background of Freedom Force Pest Control (2:22)
Transitioning to Business Ownership (3:15)
Origin of the Name Freedom Force Pest Control (5:55) Branding and Logo Design (7:28) Marketing and Branding Strategy (10:27) Utilizing Angie/Home Advisor (12:15)
Social Media and Online Presence (15:10) Family and Friends in Business (19:32) Importance of Google Reviews (22:00)
Future Plans and Growth (27:23)
From The Podcast
Bug Bux Podcast
Bug Bux Podcast is designed to help pest control owners start and rapidly scale their company. The hosts, Eric Bassett and Jake Claus, are experts in the pest industry, and they are committed to providing the best guests and resources to help entrepreneurs. Their goal is to help you become a bug money millionaire. Eric Bassett started out as a door-to-door sales representative in 2008. Then he quickly worked his way into upper management and a sales director role before joining Natura as an owner and Vice President. His areas of expertise are inside sales and customer service training, organizational leadership development, and business strategy. He's also an Associate Certified Entomologist. You can follow his journey on Facebook, LinkedIn, and Instagram @iamericbassettJake Claus started his journey in the pest control world in 2005, selling door-to-door for brands across Idaho, California, and Texas until he and his wife, Jana, started Natura Pest Control in the Portland, Or/Vancouver, Wa area in 2013. Jake loves the science and service side of pest control, as well as developing innovative ways to grow and expand his business. Personal development and pursuing his vision for his business and family achievements are his number one endeavor. Aside from being the President and Founder of Natura Pest Control, Jake is also an Associate Certified Entomologist, Structural Pest Inspector, and holds licenses in every major category of structural pest control. Jake is also a part-time paid Firefighter/EMT with his local fire department.Join Podchaser to...
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