I was working on a radio promo for RocknPod today and, as I was about the read it to get an exact time for how long it is, I decided to hit record and do an episode on the subject. 

In this episode, I share a first draft of the ad with you and go through it, piece by piece, explaining why I wrote it the way I did.

Topics on this Episode:

• Writing radio promo copy
• Building hype
• Getting attention (and keeping attention)
• Repetition in copy
• Lessons for your promos

Links to Things I Talk About:

• RocknPod
• Build a Big Podcast