Danielle interviews Daniella Genas, the founder of Be the Boss. Daniella shares her journey of starting her first business and the challenges she faced along the way. She discusses the importance of having a clear vision and being intentional in business growth strategies. Daniella emphasises the need for diversity and inclusion in the business world, highlighting the value of relatable role models and support from within the community. She also shares her personal experience of selling her business and the lessons she learned from that tough decision. Overall, this episode provides valuable insights and strategies for building better brands and achieving sustainable growth.

KEY TAKEAWAYS

• Vision and intentionality are crucial for sustainable business growth. Starting with a clear vision and being intentional in your actions and decisions can prevent you from getting off track and help you achieve your goals more efficiently.

• Diversity and inclusion in business are important for creating a sense of belonging and providing relatable role models and support for underrepresented communities. It is not just about having diverse representation, but also about authentic support and understanding of the unique challenges faced by different groups.

• Failure can be a valuable learning experience and can lead to personal and professional growth. Embracing failure and learning from it can help you make better decisions and avoid repeating past mistakes.

• Overworking and lack of capacity are common challenges for business owners. Implementing systems, automation, delegation, and outsourcing can help alleviate the workload and create more time for strategic thinking and growth.

• Personal growth and mindset are just as important as financial success. Building confidence, overcoming self-doubt, and developing a strong mindset can have a significant impact on the success of a business. It is not just about the numbers, but also about personal fulfilment and happiness.

BEST MOMENTS

"A lot of the business support that was available was typically being delivered by people that had never actually run businesses." 

"The failure has actually been my greatest advantage… one of the things that makes me very good at what I do is because of that failure." - Daniella Genas

"I always say start with vision… when you have a clear vision, you can then become intentional with what you do and what you don't do." 

"I don't think that business has a diversity issue I think what we often talk about is the lack of diversity within the mainstream spaces." 

"You're saying you want to support black business, but actually it's not being delivered by people that look like the businesses that they're trying to service." 

WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call

CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant

SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke 

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.

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