On this episode of Build Better Brands, Danielle Clarke is joined by Konstantinos Synodinos, a marketer and entrepreneur who helps businesses and athletes and sporting professionals become globally visible.

KEY TAKEAWAYS

• Tik Tok’s short video format has dominated the attention of people who really love the fact they can get tons of value, entertainment and inspiration within 10-20 seconds. It entirely changed how people consumed and created content two and a half years ago during the first quarantine in most countries. As a marketeer, when you see something that grabs the attention of people so much, so instantly, and in such a different way, and when I realised that organic reach is cheaper than ever, I had to jump in and see if there was something in there for me.
• By experimenting, being consistent, and adjusting to the different kinds of learnings that I got through the process brought me to this point, having the biggest digital marketing channel globally right now in Tik Tok, Instagram and Pinterest combined.
• Martial arts, as a kid, teaches you discipline and that you won’t see results the next day, you have to repeat specific movements thousands of times in a deadly boring way that doesn’t make sense until 6-12 months’ time when it’s become second nature to you. You improve and perfect. This kind of mindset and adjustment and discipline is everything in entrepreneurship because that’s how you need to adapt and adjust when you start a business.
• People need to get into NLP (neuro linguistic programming) and identify your limiting beliefs, working with a councillor who can really help you mindset-wise. Most people don’t even know they have a limiting belief because it’s so ingrained in their mind. It can really improve everything. Entrepreneurship is mostly about mindset.

BEST MOMENTS

‘I never had a plan of becoming a social media persona/influencer/whatever. I love digital entrepreneurship, which I got into in the last seven years after quitting my multinational corporate job.’
‘You don’t have to know exactly what you want to do, just take the first step as you see it at this point. Your vision will get better metre by metre, day by day.’
‘Some lessons need to be learned through making mistakes yourself.’
‘Mentors connect the dots faster for you trying to connect them yourself. Get a mentor ASAP, especially if they match your journey.’

ABOUT THE GUEST

Konstantinos Synodinos has 10 years of experience as a Marketing Manager in Procter & Gamble and Diageo companies for products such as Duracell, Ariel, Pantene, Braun , Pringles & Johnnie Walker for Greece and Western Europe.

Website: https://simplydigital.gr/ 

PODCAST DESCRIPTION

The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.

On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!

ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.

WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call 

CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant 

SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke 

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