Danielle interviewed Ezequiel Abramzon, is a global creative leader and brand strategy consultant with 30+ years of experience in creativity, branding, innovation and entrepreneurship. Ezequiel is founder of Lalo, which helps take startups with brand strategy. They talk about how branding is a key part of a startup's birth.

Ezequiel became a global creative leader while working as an executive at The Walt Disney Company for 22 years, where he helped develop brands such as Disney, Marvel, Star Wars, Pixar in Latin America and Europe. After many years of living a corporate life, Ezequiel is back in the independent world to help transform your business through brand building.

KEY TAKEAWAYS

Ezequiel was always a fan of Disney and told his teachers at high school he would work there one day. 

When Ezequiel joined Disney he was responsible for creative marketing. From this he led hundreds of people and built 8 figure businesses within Disney where he found himself interacting with entrepreneurs, which led to the next phase of his career. He has completed countless trainings on creativity, innovation and branding, including Brand Architect certification with Marty Neumeier’s Level C.

Ezequiel knew that when his journey with Disney came to an end he would either be an entrepreneur or work with entrepreneurs.

Having a brand strategy helps startup’s navigate the early part of their journey and marry it with the long term perspective for their company. 

Ezequiel believes that startup B2B’s can learn so much from long established B2C brands. They may be different on the surface but the essence is very similar. 

BEST MOMENTS

Discussing how Lalo helps entrepreneurs - ‘I always say I’m in the business of clarity and confidence. Strategic clarity leads to operational confidence. Because if you are strategically clear you know who you are and what you need to mean to people”

‘Unless you have hundreds of millions or even billions of dollars you can’t rush brand. If you are starting your company unless you have all that power you have to trust time’

‘Demand excellence in everything you do. Quality on your onboarding, the product and your relationships. Understand what quality means for your business and customer’.

‘Having no budget or lack of resources is not an excuse for not pursuing greater quality. If your website looks crappy it’s not because you don’t have money, it’s because you didn’t figure out how to do it right’.

Ezequiel LinkedIn Twitter Instagram

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time working with health and wellness business owners to help them attract their ideal customers.

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