A podcast for people who use technology to bring products to life. User Personas can help product people really define who they're building their product for. Instead of thinking of your customer as a demographic, a user persona helps you visualize and define an actual *person*. In this episode of Build Launch Scale, we chat with Steve Johnson, the "Godfather of Product Management" and Founder of Under10 Consulting to help us understand how we can best create and leverage user personas when building products.