Finding commonalities with the client, and having the technical chops to back it up opens up a career for millennial architecture students graduating into poor economic times, like these. 

We talk about serving the specification from the manufacturer's perspective; ethically and holistically.

Architectural sales is not a zero-sum game. 

Resources:

• Tim is presenting on some of this at 2023 www.Advancing-Prefabrication.com. Use Discount Code BP10 for 10% off and join us in Phoenix March 14-17th, 2023
• You can check out and support my housing column at www.LaymansGuide.com and Carolina's online course at www.HowToJobsite.com 
• TimSeims.com