Mark Mitchell, a.k.a. The Whizard of building materials sales and marketing, has now become famous for finding hidden talents throughout the building materials industry. 

Every year Mark puts on the Whizard Summit in Boulder and various other cities. This is a MUST-SEE event, especially if you're new to the industry. The presenters and keynotes come from complementary backgrounds that will make the most well-rounder marketing or sales leader in your product segment. 

Topics: How architects want to hear from you, latest SEO technology, how to properly launch a product, the new chasm in real estate, where do you need to be in social media, messaging, video prospecting and much more.

We give you the Build Perspectives happy hour (tequila may or may not have been involved) take here.