Many people talk about core values or building principles, but very often, they just become letters on a wall at most. In this episode, we unpack how Guiding Principles have made decisions clear for building one of the most successful Ford & Lincoln Dealerships in the country. Letti & Bo Bozard are known in the community for how much they care for St. Augustine, how much they care for their team, and how driven they are to be the absolute best. We unpack how that has worked for them through family business transitions from generation to generation.

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