Dive deep into the fast-evolving world of digital marketing with Lia Haberman, the USA’s leading expert in social media, the creator economy & influencer marketing. 

Join Paul & Verity LIVE from the Social Commerce Summit: New York, as their conversation with Lia uncovers the latest developments across platforms; including how to deal with the significant TikTok ban, evolving features on the likes of Instagram and YouTube, and the strategic implications these have for brands engaging in Social Commerce. 

(Which, in 2024, should be every brand.

You know it. We know it. Your brand fans know it, too.)

Whether you’re looking to refine your digital marketing strategy or to understand the landscape of social media better today, you’ll be armed with the necessary insights to navigate these changes effectively.

Listen up to learn Lia’s advice for…

1. Quickly Adapting to New Algorithms & Features: Explore recent changes in the social media algorithms (restrategizing for Instagram, anyone?) and the introduction of new platform features. Lia shares tactics for adapting content strategies to align, ensuring your brand remains relevant, engaging, and visible in crowded feeds.

1. Turning Regulatory Challenges into Opportunities: Stare down the unknown and plan for it, optimize for it, and embrace it – a practice needed often in this industry. Hear the expert’s take on what lies ahead for the apps, and how your brand can uncover new opportunities in the face of perceived chaos. 

1. Why Creator Agreements are Crucial: In times of uncertainty, creators are a brand’s holy grail. Product-first content from brand accounts can easily cross the line of trust, into the antithesis of authenticity. Who better to shout about your products than creators who love them, with trusting audiences and values well-aligned to your brand’s. Learn how to collaborate to see true conversion.

Whether you're a seasoned marketer or starting out, this discussion is for you. 

Start curious. Leave equipt with the knowledge to future-proof your strategies and maintain a competitive advantage in a Social Commerce landscape that changes at lightning speed. 

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