Make it easy for buyers to say "yes!" by making it easier to tour your homes. Guest host Matt Riley and Anthony Kent of Cothran Homes have an honest conversation about the pros and cons of implementing a self-tour program as a homebuilder.

Top Marketing Solutions for 2022

Sep 29th, 2022 17m 59s

Focus discussion of the week: Chelsey and Melissa take a recent Group Two blog to the next level as they touch on incentives, branding, and content for relocation buyers.

Management and Leadership Training

Sep 7th, 2022 36m 40s

Focus discussion of the week: Join Chelsey Keenan and special guest, Jessi Kelly. Jessi is Vice President of Sales and Marketing at Stylecraft, a homebuilder in Texas. Enjoy these key takeaways on everything from mindset, to delegating, to l

Controlling the Controllable

Jul 25th, 2022 19m 42s

Focus Discussion of the week:Time to shift strategies and ramp up your marketing! Make sure you start by controlling the "controllable". Amanda and Ali share no-cost things new home marketers should do to take control today. Get the full lis

Back to Basics

Jul 15th, 2022 33m 19s

Focus discussion of the week: Are you really feeling the market shift? You're not alone. Now's the time to get your ducks in a row. Ali and Matt discuss getting back to the basics of marketing in a time of uncertainty.

Marketing Partnerships

Jul 8th, 2022 31m 53s

Focus discussion of the week: From best practices to scalability, tune in to learn more about the benefits of partnering with outside brands and businesses - big and small! Join Amanda as she chats with Special Guest, TJ Streit, VP of Marketin

Summer of Social

Jun 6th, 2022 12m 24s

Focus discussion of the week:Join Group Two's social team as they discuss their Summer of FUN Social Media suggestions, ideas, inspiration, and more!

The Importance of Customer Experience

Apr 19th, 2022 22m 52s

Focus Discussion of the Week:Chelsey and Katie chat about the importance of customer experience, and the difference it makes when building a home. This episode is packed with ideas and examples on how to make new homebuyers feel connecte

Builder Deep Dive

Apr 1st, 2022 25m 13s

Matt and Mollie are back together for a special episode to chat about what’s working well for New Home Inc. Listen and learn helpful video content tips, processes and efficiencies, communication tactics, and more! This one is PACKED with easy-t

On The Mastery of Selling

Mar 15th, 2022 30m 40s

Join Alexis Udine and a very special guest, Roland Nairnsey, a renowned national sales trainer and owner at New Home Sales Plus as they unpack valuable nuggets from Roland’s new book, Mastery of Selling for New Homes.

What’s Next in Social

Mar 1st, 2022 19m 38s

Focus Discussion of the Week:Social Media Marketing is always changing. Blink a little too long and miss an update. That’s why we have our Social Corner here to keep us educated. From Facebook ad changes to TikTok tips, we drop the details

BONUS EPISODE - Marketing Shifts to Stick With

Feb 23rd, 2022 22m 24s

Focus Discussion of the Week:Builder Marketing Managers Alexis Udine and Amanda Druschel take you through LIVE INTERVIEWS with Group Two builder partners from the IBS 2022. Our special guests were all asked the same question, “What's the b

How To Address Bad Online Reviews

Feb 15th, 2022 14m 26s

Focus Discussion of the Week:Bad online reviews are practically inevitable, and the way you handle those reviews can make or break your online perception and your brand reputation. Hear from Laura Stortz, g2 Builder Marketing Manager, and

The OSC + Marketing Relationship

Feb 1st, 2022 22m 41s

Alexis Udine and Laura Stortz talk specifics when it comes to OSC and Online Marketing collaboration. The OSC gets to hear straight from your buyers what they are looking for and the questions they are asking. By working together, your OSC

What to Expect at IBS

Jan 18th, 2022 15m 2s

Chelsey Keenan and Katie Kolakowski review where you can find and connect with Group Two team members at the International Builders’ Show this year in Orlando. How you can participate in Builder Books’ The House That She Built $500 Cash Challen

2022 Lasso Tips

Jan 4th, 2022 31m 20s

Discussion of the Week:Chelsey Keenan and Alexis Udine recap the top trends in new homes sales & marketing for 2022: How to sync your OSC messaging with your sales and marketing goals; keeping your media and branding consistent, fresh, pas

Connecting with Community

Nov 23rd, 2021 16m 4s

Focus Discussion of the Week:What are you doing this season to connect with your community? Holiday food drives, community events, donations, and giveaways — Katie Kolakowski and Chelsey Keenan are here to talk about corporate social responsi

Resetting Traffic Expectations

Nov 9th, 2021 25m 8s

Focus Discussion of the Week:We’re gonna be straight with ya on this episode. Your expectations of traffic might be a little outta wack after the whirlwind that 2020 and 2021 brought. Matt and Alexis Udine (our Director of Online Sales Coa

Marketing Tips for Fall Selling Season

Oct 19th, 2021 25m 31s

Focus Discussion of the Week:It’s spooky season, aka the Fall Selling Season. Join Builder Marketing Manager Katie and Creative Director Georgia as they chat about the current buyer mindset and a few tips and tactics to focus on right now, li

FB Conundrum - Spreading out Your Marketing Dollars

Oct 6th, 2021 30m 10s

Focus Discussion of the Week:Relevant as ever, Matt and Mollie delve into being vulnerable online and the importance of not only protecting your assets, but not putting all of your eggs in one platform’s basket. Listen in and think “bigger p

Q2 Digital Trends

Jul 26th, 2021 28m 51s

We’re diving into everything we’ve seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, Group Two’s Director of Digital Marketing gives insightf

Fueling Growth with Technology

Jun 29th, 2021 44m 27s

Adopting new technology and systems can be painful for any organization, but it's critical to growth. Shawn Giddens, Senior Sales Coach for Schuber Mitchell Homes, joins Matt Riley to discuss how the fearless adoption of new technology has help

The OSC's Role in Social Media

Jun 22nd, 2021 29m 32s

Should your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? The short answer is… YES! This week, Group Two’s Chelsey Keenan and Alexis Udine explain why t

User-Generated Content

Jun 15th, 2021 39m 13s

What is user-generated content and how do you use it in new home marketing? We answer those questions and more with our special guest, Maurie Jones, Sr. VP of Marketing at Wayne Homes! Wayne Homes is an industry leader when it comes to cultivat

The House That SHE Built

Jun 1st, 2021 26m 22s

Focus Discussion of the Week:The House That SHE Built is a brand new children's book inspired by the home created and completed by The Utah Home Builders Association’s Professional Women in Building Council. Tune in as Mollie Elkman and Geor