PROVEN is the first skincare line to combine machine learning and data science to create customized products for consumers. We've built the largest skincare database in the world - The Skin Genome Project - by analyzing 8 million customer reviews, 100,000 skincare products, and 20,000 ingredients - and won MIT’s AI Startup of the Year award for our algorithms and database. After taking a two-minute quiz, customers are presented with their unique skin profile and personalized product mix.

At PROVEN, we believe every person is unique and extraordinary. Her beauty regime should be too.

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