Katie was SVP at Zillow where she had an 11-year career building their data-driven PR and brand strategy. Now she's Founding Partner at KMG (kingstonmarketing.group). Her story goes from small town Illinois to journalism and ends up landing her in Seattle's tech scene in Zillow's early day. She goes behind the scenes on principles for great PR, the "patience game," lessons from scaling Zillow's brand, and how to demystify marketing and PR in startups.