In this episode of Burnt Phone Marketing Radio, hosts Eric and Phil explore the importance of assessing your needs for automation before implementing it in your business. They emphasize the need for a logical and organized approach to automation, highlighting tasks that can be automated, such as repetitive, step-by-step, high-volume, and digital tasks. The hosts stress the significance of involving employees in the automation process and discuss the cultural shift that automation may bring. They also provide insights and additional information beyond what's covered in Phil's book. The episode concludes with a preview of Chapter 3, where they will discuss choosing the right tools for your automation arsenal.

1. Introduction to Automation Series (00:00 - 02:03)
   The hosts introduce the automation series and the focus of this episode on assessing automation needs.

2. Why Automation Rocks (02:03 - 04:14)
   A recap of the benefits of automation discussed in the previous episode.

3. Assessing Your Needs (04:14 - 06:01)
   The hosts stress the importance of conducting a high-level overview and defining automation goals.

4. Chapter 2: Let's Get Started, Assessing Your Need (06:01 - 08:41)
   Discussion of Chapter 2 from Phil's book, highlighting the types of tasks suitable for automation.

5. Involving Your Team (08:41 - 10:53)
   Encouragement to involve the team in identifying automation opportunities and the benefits of whiteboarding sessions.

6. Feedback Loop and Dynamic Approaches (10:53 - 12:50)
   The role of feedback in improving automated processes and the evolving landscape of automation.

7. Mapping Out the Automation Process (12:50 - 14:45)
   Prioritizing and mapping out tasks to be automated and considering cost versus benefit.

8. Building a Team Culture of Automation (14:45 - 16:20)
   Discussion on the cultural shift required to embrace automation and empower employees.

9. Upcoming Episode Preview (16:20 - 17:53)
   Teaser for the next episode on choosing the right tools for automation.

10. Closing Remarks (17:53 - 19:10)
    Reminders to download the book, explore automation opportunities with Phil, and a thank-you message to the audience.