In this episode, Cynthia clarifies why undertaking market research and collecting data before going global is so important for small to mid-sized businesses. Cynthia gives you the questions you need to ask yourself when looking to go overseas with your product or service and how they help you set yourself up for success. Cynthia also shares her tips for avoiding analysis paralysis and what kind of research to conduct in order to get the answers you need so you don’t have to learn through trial and error.