Episode 163 of theBusiness Bookshelf podcast - Tamsen Webster - Author of "Find Your Red Thread: Make Your Big Ideas Irresistible". 

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves--and others.

Tamsen is the author of “Find Your Red Thread: Make Your Big Ideas Irresistible”.  You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the through line that connects your idea to your audience’s hearts and minds.

The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome you’re both looking for.

The book can be purchased here - https://amzn.to/2XU6ad5.

Tamsen's website can be found here - https://tamsenwebster.com.

Email the host Lance Peppler at [email protected].

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