Episode 172 of theBusiness Bookshelf podcast - Eisha Armstrong - author of "Productize: The Ultimate Guide to Turning Professional Services into Scalable Products"

Eisha is a business leader with expertise in product innovation and product portfolio management.  She currently serves as an advisor to B2B C-Suite executives, guiding them through market research, new product innovation, new product design and launch, and digital transformation journeys.

Eisha is the author of “Productize: The Ultimate Guide to Turning Professional Services into Scalable Products”. More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors.

However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

I talk to Eisha about:

• The 4 level innovation ladder.
• The role of a MVP when creating a product.
• The product development cycle

Eisha's company is called Vecteris and can be found here - www.vecteris.com.

The book can be purchased here - https://amzn.to/30XgYIu.

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