Rob explains that podcasting is an incredibly intimate medium from which to connect with your followers.

People are able to devote a lot more time to consuming audio then other types of content since they can do so while driving, cleaning, or any number of other routine things, so there’s a great opportunity to get in front of your potential audience more frequently.

And when people listen, they listen in 3D.

Rob believes that anyone can leverage podcasting as a platform and especially encourages women to take it up.

You can do very well if you offer value. Beyond that, everything else is gravy.

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