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Have you ever peeked behind the curtain of a bustling business to see the real magic happen? That's exactly what I'm pulling back this week, as my home office transforms into a command center for dissecting the highs and lows of business operations. From the whirlwind of establishing a new advertising partnership to the meticulous task of setting up our inaugural payroll, it's been nothing short of a rollercoaster. But amid the chaos, I've stumbled upon a strategy that's a game-changer for evaluating potential advertising partners - a method that's as effective as it is simple.

Amidst the clutter of paperwork and overdue office tidying, I take a moment to share the insider details of how to discern the right ad agency for your needs. You'll get to listen in as I recount my experiences with a couple of agencies, contrasting their approaches and showcasing the importance of clarity and transparency in their campaigns. I also delve into the enthralling world of digital retargeting and the implications it has on sales strategies. Trust me, these insights might just be the puzzle piece you've been searching for in your own entrepreneurial journey. Join me as we navigate the gritty realities and celebrate the unsung successes of the business battlefield.

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