How to Target Business Development and Find Your Ideal Customer
How to Target Business Development and Find Your Ideal Customer
How to Target Business Development and Find Your Ideal Customer
BUSINESS DEVELOPMENT
Business development is at the intersection of sales and marketing. But how do you identify your ideal customer or client . . . the one that’s ready, willing and able to buy from you?
Join host Hanna Hasl-Kelchner as she welcomes award winning marketer, Steve Napolitan, author of Capture Clients, Close Deals who has some answers for you.
WHAT YOU’LL DISCOVER ABOUT BUSINESS DEVELOPMENT:
- How laser focused business development increases your success in a shorter period of time.
- How your vision, mission and values influence business development.
- How your ideal customer/client differs from other customers/clients.
- Why finding the right customer/client makes everything else in your business better.
- 3 simple steps to help you focus your business development to target your ideal customer/client.
- How startups and small businesses can get paid for customers/clients they don’t sell to.
- How laser targeting your business development increases the value and efficiency of your marketing budget.
- And MUCH more.
GUEST:
Steve Napolitan helps you grab the attention of your perfect client, lead them to your product or service and increase your sales. He does it using his Client Capture Process, a scalable, customizable system that he says has helped his clients make millions.
Steve focuses on bridging the gap between a company’s brand and their target markets by providing innovative marketing and communications with measurable effectiveness.
Steven has been recognized by national media as a pioneer in the new media marketing. He has produced award-winning content, including hundreds of advertising, marketing campaigns and internal promotions for companies such as Apple, Intel, Charles Schwab and Nestle, to name a few.
His branding and storytelling talent even extends to films and television.
Interestingly, his last TV Series, Livin Loud, was picked-up by MTV Australia for Primetime broadcast and sold into other markets around the world.
Steve recent book, Capture Clients, Close Deals: A simple way to gain clients without convincing or chasing is an international #1 best-seller.
In a nutshell, this author, speaker, and coach has developed and taught proven systems to make marketing & sales much simpler, less ‘salesy’, and much more FUN!
RELATED RESOURCES:
From The Podcast
Business Confidential Now with Hanna Hasl-Kelchner
★ PRACTICAL ★ TIMELESS ★ NO NONSENSE ★ Discover the business issues hiding in plain view that matter to your bottom line. Created for smart business owners, executives, managers, and entrepreneurs who want to increase their business leadership effectiveness and side-step the School of Hard Knocks. Each Thursday you’ll hear top-line insights, tools and straight talk from experts, authors and change makers who share their secrets for more success on a wide range of business topics. These are the trusted advisors, the ones Big Business pay big bucks for, who are quietly igniting change behind closed doors and transforming businesses around world. And now, you can join those conversations too by simply tuning in. It’s easy.Our topics vary from week to week because business is multi-faceted and the higher you climb in your organization the more information you need to effectively lead your company and keep all of its moving parts aligned and moving forward. We talk about everything from leadership and people management, to sales, marketing, and finance, corporate governance and risk management. Why? Because business has lots of nooks and crannies. It’s impossible to be good at everything or know everything. Your expertise makes you a valuable contributor early in your career; but as your management and leadership responsibilities grow, so too does the need to expand your knowledge base because it’s essential to keep your finger on the pulse of your business and be able to ask the right questions to get the information you need to make informed decisions, as well as recruit the right talent. We even talk about how to manage stress and keep your head from exploding because, let’s be real, things pile up sometimes and it’s tough to juggle everything. It’s OK – you’re not alone – it’s a big club, one that you can join for free by listening to Business Confidential Now, one where you’ll be able to access resource packed information on every single episode page at https://BusinessConfidentialRadio.com. The show was created by Hanna Hasl-Kelchner, founder of Business M.O. and the Legal Leverage Academy, several years ago because business comes at you fast and no one can afford to get blind-sided. Especially by something you didn’t know, but somehow SHOULD know in your role as a business leader and key decision maker.Look - It’s not your fault, even if you have one of those fancy Ivy League MBAs, it’s impossible to have all the answers.Hanna knows this to be true as a matter of fact because she HAS one of those fancy MBAs and even taught in a few top tier MBA programs. She’s also been a practicing business attorney who has seen first-hand what happens when things go south. That’s why she created this podcast. Hanna knows how to ask the questions that get the answers YOU need to succeed. She’s been a trusted advisor, who for more than 35 years has helped influential business leaders and decision makers ranging from start-ups to the S&P 500 to the White House. Hanna has also seen how what you don’t know in business really can hurt you and bite you in the assets.The show typically runs approximately 25 – 35 minutes and releases a new episode every Thursday.It’s usually an interview show; but, once in a while Hanna will put on her lawyer hat and feature some no-nonsense legal information. Join Hanna and start listening to Business Confidential Now today. The more you dive into our rich archive of past episodes, follow and subscribe to Business Confidential Now, the more you’ll be able to grow and protect your business NOW.Listen on any app that supports podcasts, and visit https://BusinessConfidentialRadio.com. Please remember to tell all your business friends about the show and leave a positive comment.Join Podchaser to...
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