“ Focus on solving the big problems that difficult problems the easy ones will resolve themselves.” 

David Ednie Top Five Tips For Aligning Strategy and Execution 

1.      Raise your standards

2.      Align your people

3.      Sharpen your focus

4.      Pick up the pace

5.      Transform your strategy 

TIME STAMP SUMMARY

01:34 What are you focusing on? 

06:05 Raising the bar

11:04 Sharpening your focus

16:45 Don’t over complicate it

Where to find David?

Website          http://www.saleschannelcloud.com/  

LinkedIn          https://www.linkedin.com/in/davidednie 

David Ednie Bio 

David R Ednie is President and CEO of SalesChannel International. He is an expert in  Cloud GTM Strategy and Execution, Cloud Sales Acceleration, Acceleration of Customer Adoption of Cloud Services and End2End Customer Experience. David has over 25 years international business experience working in culturally diverse markets in Europe, North America, Asia, the Middle East, and Australia. SalesChannel International’s clients include Microsoft Corp, AWS, Acronis, VMware, HPE, Palo Alto Networks, ServiceNow, Veeam and Verisign. Prior to founding Sales Channel International David worked in a variety of Senior Executive roles in High Tech – Internet. Services, IT and Telecommunications for US, British and French companies, including NTT/Verio, Genuity, Integra, British Telecom, Data General and Intel.

David is an Australian national and has lived in Paris, France for the past 20 years. He has significant multi-cultural experience and gained extensive personal knowledge and insights resulting from working with diverse and different cultures.

SalesChannel International works with Senior Leadership and Management Teams to develop GTM and multi-channel sales strategies that deliver sustainable performance in today’s increasingly complex and competitive Cloud Services business environment.