Meet Cheryl Snapp Conner, and her new business idea.

Back in 2007, Cheryl started her own PR agency. She has years of entrepreneurial experience not only working for herself but some of the top entrepreneurs in Utah and on the West Coast.

In this episode, she explains how she'd create a writing business to help CEO's get more exposure.

She likes this because it is something that every CEO needs to do. It has a high price point. And her third reason for liking the idea is that she's not dependent on new and media publications to run her PR stories.