This episode contains (1) analysis of marketing copy for hotels - inspired by how the Montenotte Hotel in Cork advertises itself. (2) advice about advertising copywriting - including education about "Merchant Princes" - and praise for what Montenotte has communicated in copy. (3) discussion of what it was like in the 'garden of Eden' (4) advice on how to tempt customers to your business (5) education about 'clotted cream' - and a snippet of a chat with a member of staff at Montenotte Hotel This is the final. episode in Season 14.