This is about : What we can learning about personal branding from Donald Trump. But we want to avoid law suitS - everything from now on is "OPINION ONLY". It's really important to stand for something - even if it's the antithesis of truth. (1) The DT brand is strong - messiah to one group - strong negative brand to others. (2) The Trump brand is attractive - has attracted huge attention How did Donald Trump achieve a strong, attractive brand? (3) The Trump brand is dynamic & agile Roger asserts : the Trump brand is static DT plays fast & loose with the truth ... shifts his stance ... is agile. Roger: We seem to agree that the Trump Brand is Both inflexible & flexible Listen to the whole episode to hear plenty more - including the view that the strong brand is about to collapse, implode ... How Trump built his brand: (1)Created his own reality - DT is a winner - and sticks to it consistently (2)Powerful communication skills - short, catchy memorable phrases (3) Simple language, easily understood - limited vocabulary, a common way (4) Set up his own broadcasting company - called Twitter (5) Made BIG HUGE statements - hyperbolic rhetoric (6) Teamwork - a strong team. The development of followers matters. Career development style - you're fired. You'll have to listen to the episode to absorb the other insights.