If you want to grow as a company, you have to do it organically, not by following trends. Ask your customers what they want and then build from that. Stop anticipating the next trend and just work on your core business. Be creative and original. Join your host Bob Roark and his guest Dr. Angus Fletcher as they break down how you can lead your business to grow organically. Angus is a Professor of Story Science at Ohio State’s Project Narrative. Discover Angus's love for both neuroscience and storytelling. Come and join the conversation on how you can grow your company in a world that's so different from before. Be open to change and anomalies so that you can grow. Feed your creative brain so that you can grow. Grow organically today!

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Watch the episode here:

How To Grow Your Company Organically In This New World With Dr. Angus Fletcher

Our guest is Dr. Angus Fletcher. He is a professor at Ohio State University's Project Narrative. He is a polymath with dual degrees in Neuroscience and Literature. He received his PhD from Yale, taught Shakespeare at Stanford, and published two books and numerous peer-reviewed articles. He has consulted with Sony, Disney, Amazon, and the Army Command and General Staff College. He is the author and presenter of the Audible Great Course Guide to Screenwriting. He was awarded the Rodica C. Botoman Award for Distinguished Undergraduate Teaching and Mentoring 2020. Welcome to the show.

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Angus Fletcher, thank you so much for taking the time to be on the show.

Thanks for inviting me. I'm honored and excited.

In the pre-interview here, I was doing homework. The more homework I did, the more I knew I was lacking. I talked to another good friend of yours, Ken Long. He had some input too and he says, "Maybe he has this." We will narrow down the discussion as to how it might apply to the business community and narrative. What I was fascinated with is you have literature and neuroscience. It's like chicken and egg. Which one came first?

I started in neuroscience and that continues to be the bedrock of everything that I do as a young neuroscience researcher. I was in the lab where, like every other lab in America, everyone thought the brain was a computer. They thought that the brain is operated by taking on data, storing it into memory, and then processing that data to make decisions logically and that the brain program has this thing called emotion. That was how everyone was working on the brain.

I started to notice the human brain didn't work as a computer at all. First of all, human brains are much worse at doing logic than most computers. Human brains can't take on the same amount of data. Even when we do, we are much more irregular in how we process it. Humans are a lot smarter than computers in certain situations. Humans are much better at low-data decision-making. We are much better at figuring out what to do when there's not a lot of information. That's a situation where AI goes completely haywire.

Humans are also better at being creative. Even though AI can be better at predicting the future, humans can be better at making the future and making it in ways that AI can't...