Interview vault from Derek Champagne's discussion with international business woman Arlene Battishill. Arlene is the co-founder of the International brand GoGo Gear, a Shark Tank veteran, consultant, and best-selling author of the book Retail Therapy: A Prescription For What Ails Your Online Sales. Shark Tank Star, Daymond John, has called Arlene book, Retail Shock Therapy as "a MUST READ for businesses selling online."

Arlene talks with Derek about building her brand, testing her product, shifting with the marketplace, her experience on Shark Tank, and tips for building effective communication that resonates with your target audience.