On this episode Gavin is joined by Dan Chan, a master magician, mentor and marketer. Dan has worked in Silicon Valley, featured in the Wall Street Journal and The Hustle and has been featured on Business Insider and CNBC in 2020.

Dan is mainly here to talk about the business of magic and marketing, but also how his work has been affected by the COVID pandemic and how he's gone from face-to-face interaction to virtual.

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KEY TAKEAWAYS

• Dan was working at PayPal while starting out in magic. Then, when he realised he was making more money with magic, $200 per hour, he left PayPal to perform magic full-time.
• Dan was an Air BnB host earning $15,000 doing experiences with bayareadinnershow.com, when they were forced to go virtual during the pandemic he was asked to become a virtual host. They gave his 200 shares of stock at $68 IPO price and these popped to over $150 once the show was launched.
• Some tricks don't play well on Zoom, but others really do, but the intimacy has increased because Dan's doing it to hundreds of people at once. My show is stronger on Zoom because there's more consistency. Clients love the fact they're getting more value.
• Saying that I worked with Elon Musk and having Pre-IPO Paypal opened doors for me on LinkedIn, it was misdirection. I created engaging, valuable posts on Facebook groups as well, which has been another great strategy I've used. The more you do this to bring people to you, the better you get at it.
• I was often hiding behind the trick and I felt the stories needed to be told better on Zoom so I made autobiographical storytelling a part of it, no one can steal your story like they can steal a trick and the audience will get to know and like you, then they'll buy from you.

BEST MOMENTS

‘You need to think globally, don't just grab the low-hanging fruit'

‘I started doing magic for free to see if it was worth it, then I pitched reporters for scale'

‘Now, I can do shows for clients in the US and India at the same time for a better price'

‘I lost $8,000 in one week'

‘He who tells the best story in life wins'

‘Branding yourself effectively with rhymes and alliteration is hypnotic to people'

VALUABLE RESOURCES

The Business Mastermind Podcast

To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN

Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat

[email protected]

GUEST RESOURCES

Dan Chan's website: https://www.danchanmagic.com/ 

YouTube: https://www.youtube.com/user/danielgchan

Book Dan Chan: https://www.airbnb.co.uk/s/experiences

Bay Area Dinner Show: https://bayareadinnershow.com/

Dan Chan on CNBC: https://www.cnbc.com/2020/04/03/coronavirus-hurts-silicon-valley-caterers-and-event-businesses.html

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

CONTACT METHODS

• Website: www.gavinpreston.com
• LinkedIn:https://www.linkedin.com/in/gavinpreston/
• YouTube: https://www.youtube.com/user/gavinpreston1
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• Twitter: @gavinpreston

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