On this episode Gavin is joined by Mike Moll form Market Me Consulting, who shares his tips on inception marketing and how that gets you cut-through and connects with businesses in the crowded space of digital marketing.
Mike loves helping small businesses to take control of their futures by helping the reach the perfect customer base through digital marketing. He gives great insight into how to pinpoint the best decision makers and how to approach them in the first place to introduce yourself and set up a relationship without the hard sell, which is more attractive than being pushy.
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KEY TAKEAWAYS
BEST MOMENTS
‘I learned digital marketing and Google Ads over a weekend by watching YouTube.'
‘Why would someone buy into me? If I can explain how this will make them money and how much, that's a really compelling reason for them to trust me and want to work with me.'
‘What are you selling? Are they easy to go to digital marketing?'
‘You need to create a platform where people look for you.'
‘People don't like being told what to do, when you tell me I need to do this for my business I think ‘get out of here!' Invite them in to a further conversation if they think what I'm offering is valuable.'
‘I haven't come across an account that we haven't been able to produce a profitable Google Ad for.'
VALUABLE RESOURCES
The Business Mastermind Podcast
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GUEST RESOURCES
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
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