Join me this month as we explore the tactics of owners who go above and beyond to attract customers and build loyalty.Simplicity Sofas is a small American furniture manufacturer that invents, designs, builds, sells and services all of its own products. It uses an extreme modular customization manufacturing process that allows the company to produce and ship over 1 million different product variations in 30 days or less, using only 30 different frame components.The company opened its High Point, NC factory in November 2007. 3 weeks later, before the company had made its first sale, the economy tanked! Because no retailer was willing to try selling Ready To Assemble sofas at triple the price of existing competitors, Simplicity Sofas established an e-commerce website, and then had to convince consumers to spend thousands of dollars for a new kind of furniture they had never heard of before, that they couldn't see and couldn't sit on, from a small company they had never heard of. Their solution was simple: Offer the most extreme customer service ever! Find them @ www.SimplicitySofas.comTiffany Washington is founder of Washington Accounting Services in Maryland, a thriving small business with close to 1,000 clients. Tiffany started her business five yearsago after being unemployed and never having been a business owner. Her business grew 217% from the first year to the second year, 75% the next year, 55% the following year and 72% last year, based on her extreme customer service. Each client, and even their children are treated like family members rather than clients. Her success has led to  meeting twice with President Obama. You can find out more at: www.washingtonacct.com/firmprofile.phpSo tune in, call in, chat in, and be inspired!