Are you giving your clients and prospects Level 10 experiences but Level 2 gifts? Too often, gifts are only sent at traditional holiday times or to simply check the task off a list — not with thoughtful purpose. Gifting guru John Ruhlin shares how he’s cracked the code to making gifts strategic, intentional and meaningful — and more importantly, how to ensure those gifts help keep your business top of mind and lead to more of the referral opportunities you’re seeking.