In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the four Autobookers taking to the stage in the f

Ep. 114 How to Hire an Agency (with Lucy Heskins)

May 16th, 2023 37m 39s

Mark Littlewood talks to Oh Blimey's founder Lucy Heskins about how you can/should hire an agency.--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 113: Mergers and Acquisitions (with Christopher Moore)

Nov 16th, 2022 36m 21s

Quiet Light knows how to help SaaS founders like you to get the best value and deal terms for selling the business on. Christopher Moore joins Mark for a chat about the market for SaaS and Software companies.--- Send in a voice message: htt

Ep 112 Are You Recession Ready?

Oct 11th, 2022 41m 42s

Jason Cohen of WP Engine fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited him on the podcast to discuss how SaaS and sof

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Jun 28th, 2022 25m 36s

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects.

Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Jun 14th, 2022 53m 47s

Stand up against the pointless content that only distracts or overwhelms you, with Dave Collins--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 109 Customer Centered Innovation (with Tony Ulwick)

Jun 7th, 2022 44m 8s

What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for your business. --- Send in a voice mess

Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

May 31st, 2022 44m 3s

Mark Littlewood talks to Quiet Light's Jon Hainstock about selling a SaaS Business.Meet the Quiet Light team at Business of Softwares ONLINE Jobs to be Done Conf on 8 June and at the IN-PERSON conf in Boston, MA on 26-28 September 2022---

Ep 107 A BoS Conf Retrospective (with Steve McLeod & Joe Leech)

May 24th, 2022 29m 36s

Joe's website: https://mrjoe.uk/Joe on Twitter: https://twitter.com/mrjoeSteve's company, Feature Upvote: https://featureupvote.com/Steve's podcast: https://bootstrapped.fm/Steve on Twitter: https://twitter.com/steveofmcleod--- Send in

Ep 106 Strategy and Making Progress (with Bob Moesta & April Dunford)

May 17th, 2022 35m 8s

BoS Online Fall 2021 started with a conversation on Jobs to be Done and marketing with April Dunford and Bob Moesta.--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 105 Allyship (with B. Pagels-Minor)

May 10th, 2022 56m 18s

In this talk, B Pagels-Minor will help you understand a little bit more what allyship might look like and how you can actually be a great ally in your workplace.--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-o

Ep 104 Setting up your business for a successful sale with FE International's Thomas Smale

May 3rd, 2022 54m 13s

FE International works with founders and business owners to value, exit plan and ultimately sell their businesses on the best terms. FE uses hundreds of thousands of internal data points, accumulated from over a decade of successful exits to ma

Ep 103 Mapping the Future of your Business with Simon Wardley

Apr 26th, 2022 58m 10s

In this talk from our Online Spring Conference in 2021, Simon Wardley walks us through how Wardley mapping helps you to understand where your business is, identify opportunities and threats to its existence, make plans for the future and, gamep

Ep 102 The Three Mistakes That Defined Our Company (with Chris Savage)

Mar 15th, 2022 46m 1s

Explore the good, the bad, and the downright dangerous as Wistia's Chris Savage talks about the three mistakes he and co-founder Brendan Schwartz learned from whilst building Wisita.--- Send in a voice message: https://podcasters.spotify.co

Ep 101 Impossible Outcomes (with Bruce McCarthy)

Mar 8th, 2022 42m 11s

In this session, Bruce will walk you through the cultures and practices of these organisations and help you think about how to tackle the big, scary challenges in your organisation with a few examples where the right vision, team, and plan have

Ep 100 The Pros and Cons of Setting Your Own Goals (with Sahil Lavingia)

Feb 22nd, 2022 1h 3m

Sahil Lavingia discusses why and how he runs Gumroad with no full time employees, no meetings, no deadlines and no company perks.NB, This was a talk that polarized opinions--- Send in a voice message: https://podcasters.spotify.com/pod/sho

Ep 99 The Effort:Experience Ratio (with Ruth Everard)

Feb 15th, 2022 15m 7s

You will learn how to prioritise your goals and achievements in all aspects of your life by weighing up the effort necessary against the experience to be gained in pursuing them with more everyday, mainstream, examples.--- Send in a voice m

Ep 98 Positioning Jujitsu (with April Dunford)

Feb 1st, 2022 57m 26s

In this talk you will learn how to:use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that.make sure your customers u

Ep 97 Building an Accidental Business (with Cesar Kuriyama)

Jan 25th, 2022 1h 7m

Cesar worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday.--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-softwa

Ep 96 Lessons learned in 2021

Jan 18th, 2022 33m 22s

We are back for another year! To kick us off, BoS's own Mark Littlewood joins Kirk for a discussion about what he has learned and will take away from 2021.Don't forget to sig up for the BoS newsletter and get regular updates about new events

Ep 95 Developing Sales Talent (with Paul Kenny)

Dec 21st, 2021 58m

Understand and conquer the challenges of scaling sales teams rapidly with a focus on the challenge of getting new hires up and running quickly and effectively with Paul Kenny--- Send in a voice message: https://podcasters.spotify.com/pod/sh

Ep 94 Old School Copywriting For New School Businesses (with Joanna Wiebe)

Dec 14th, 2021 46m 4s

Joanna looks at some old school copywriters' tips to help your SaaS stand out, including the Seven Sweeps to give your copy before you ship it.--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 93 Switching from Consulting to a Product Led Business (with Laura Roeder)

Dec 7th, 2021 38m 36s

Almost everyone running a consulting, training or agency business, however successful, will admit at some point that they wish they could run a product business. Why don’t they? Laura Roeder talks about her experience. --- Send in a voice m

Ep 92 The case for mindfulness at work (with Matthew Bellows)

Nov 23rd, 2021 50m 14s

Join Yesware's Matthew Bellows as he discusses the importance and helpfulness of mindfulness in the workplace.--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 91 How To Grow and Scale A Culture with Limited Funds (with Alicia Navarro)

Nov 16th, 2021 50m 33s

Scaling is a challenge which presents itself to any company starting out. Further to this, cash flow is the single greatest reason companies fail in the beginning. So how do you scale, whilst remaining respectful of your budget?--- Send in