“Boxing is a good example of getting eyes on you. Agitating the crowd and the emotions, and being willing to not be liked in the beginning.”

As Chris “Bulldog” Collins tells us this week, you have to have the confidence to agitate your target market, and their emotions, by embracing your dark side. And you may not be liked in the beginning — but this will play right into your hand. 

Look, you may hate the guy in the Oval Office, but here’s the thing: Only one of the candidates really embraced their dark side. “It made a guy president, didn’t it,” says BigMike of embracing the darkness within. 

So far on Business Outlaws, we’ve taught you how to take a stand, divide and conquer your audience, and tell your story. In the fourth installment of the Business Outlaws series on building your personal brand, we’re going to show you how to embrace your dark side and why it’s so effective. Once you learn what your dark side is and how to lean in, you’ll be free to explore and express what you truly feel. You’ll draw your audience in with a more compelling, engaging and honest image of your brand that will prompt them to find out more. 

Some of those people will spit venom, while others will march behind your banner. But know this: Your dark side is who you really are. Fighting it will only hold you back from success — and from truly knowing yourself. 

Tune in to Ep. 55 of Business Outlaws to learn how embracing your dark side makes you more interesting, believable and powerful, and hear us work with the audience to help them embrace their own dark side so that they’re in a strong position to generate insane profits. When you’re done listening, head on over to BusinessOutlaws.com to check out the rest of the series on building your personal brand, and to also get access to exclusive behind-the-scenes content.

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