In this episode, we speak to Shermin Lakha, Managing Attorney and CEO of LVLUP Legal, a law firm based in New York City, USA. Shermin discusses her experience as a lawyer at Freshfields, how she actually decided to start her own firm, the challenges she faces as a business owner and, rather impressively, how she has built her business whilst spending zero on advertising.   

LVLUP Legal provides services to businesses and digital companies, start-ups, entrepreneurs and social media influencers. Shermin is a strong believer of using your network, community and social media to grow your business and has demonstrated this in her own business. 

We also discuss the incentive model LVLUP Legal employs which encourages staff members to win business for the firm.

Guest Resources

LVLUP Legal: https://lvluplegal.com/

Business Over Chai Resources

Our mission is to share startup stories that will inspire the next generation of entrepreneurs across the South Asian community. #businessoverchai

Co-hosts: Andy Paul & Sunny Nagi

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Disclaimer

The views and opinions expressed in this podcast are of the guest and/or co-hosts and are not representative views held by employers or other related parties.