Business Reimagined with Danny Iny | The Mirasee Podcast Podcast Image

Business Reimagined with Danny Iny | The Mirasee Podcast

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Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done. The show is tight, information packed, and always leaves listeners with actionable and implementable tips and takeaways on topics ranging from Digital, Internet, and Social Media Marketing, to Content and Inbound Marketing, to Email Copywriting and SEO, to Branding and Buzz, to Entrepreneurship and Business Management. The podcast is led by Danny Iny, founder and CEO of Mirasee, and co-author (with Guy Kawasaki, Mitch Joel, Brian Clark, and many others) of the best-selling marketing book Engagement from Scratch! Mirasee began as Firepole Marketing in 2011, and in just the last few years has grown to a multi-million dollar business that leads a movement of entrepreneurs on a mission to do something amazing for themselves, for their families, and for the world.


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Recent Episodes

Building an Impactful Business That's True To Your Values
What do values have to do with your business? Isn’t business just about making money? Danny Iny, CEO and founder of Mirasee and author of Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth, shares his reflections on how values can enrich an entrepreneur’s life as well as become a core competitive advantage. In this episode of Business Reimagined, you’ll discover: What business is really about (hint: it’s not just about money) The key indicator that sets apart great online courses (and other products) from mediocre ones How technology has made it virtually impossible to conduct business without ethics and transparency A simple barometer to determine, at any given time, whether you’re conducting business with integrity Why online course creators have the exciting opportunity to empower people, not as a cause that’s tacked onto their business, but as its core effect Listen to this episode to discern what it means—and what it takes—to build a business that’s aligned with your values: Key Points:  01:30 - The opportunity for many to experience the magical convergence of making an impact in the lives of people and doing so profitably 03:46 - The true meaning of growing “rich” 06:38 - Game theory and how it relates to conducting an ethical business 10:56 - Danny’s his definition of business 13:55 - The exciting opportunity for online course creators 14:13 - Consequences for online course creators who don’t really care about their students’ outcomes 17:04 - How Danny lets his values guide his business behavior 19:38 - An example of how ethical behavior pays off in unexpected ways 25:42 - Danny’s advice to entrepreneurs who want to build businesses in alignment with their values
The Future and Opportunity of Online Education
Danny Iny, Mirasee’s founder and CEO, takes a break from writing the revised edition of his book, Teach and Grow Rich, to reflect on where online education is heading and how independent online course creators can start capturing their markets today, while the industry is wide open. Key Points: At 1:07 - How the world of online business is growing up At 6:42 - Why online education is like podcasting At 10:35 - How most of today’s online courses are failing (and why that spells opportunity for those who know better) At 14:25 - What makes for a good educational experience At 16:19 - Why the best way to create an online course is to go… analog At 18:27 - Why marketing matters when you first launch your course but becomes less important over time At 25:14 - Exciting opportunities emerging through technology, and why you shouldn’t focus on them when you’re just getting started At 27:10 - Danny’s advice for aspiring course creators
Looking Back, Looking Ahead with Danny Iny
The world has been reeling after the outcome of the US elections in November 2016. Even online entrepreneurs have seen the effects: post-election product launch results have ranged “ from disappointing to disastrous.” Yet Danny Iny, CEO and founder of Mirasee, is optimistic that things are getting better. Why is that? In today’s episode, he talks about the changes he’s seeing in the world of online business, and how entrepreneurs can ride on these trends—including those who are just starting out. Listen if you want to keep your ear to the ground and be ready for what’s coming. Also: The two biggest shifts in online business that have begun to take place and will continue to have an impact on how we do business and what results we get What’s happening in the great information-education divide Why 2017 is the best time to get started with creating and selling online courses, for those who haven’t done so yet How small players can succeed, even if they don’t have the expertise, marketing savvy, technical ability, or money Key Points:  At 4:02 - What types of businesses will do better, amidst all the uncertainty At 9:10 -  The biggest post-election risk for entrepreneurs At 11:46 -  How strategies and platforms go through cycles, and what’s coming up next for last year’s favorites At 16:30 - How being value-driven is transitioning from a differentiating factor into a hygiene factor At 21:36 - The challenge of scaling up online education At 23:55 - Different ways online marketing is maturing and what they mean for solo- and small businesses At 28:30 - Changes that are already happening in paid media that can be an obstacle to businesses that don’t have massive advertising budgets At 31:06 - What the warm pyramid of traffic is and why it will experience a resurgence in 2017 and beyond At 34:08 - How solo businesses are “growing up” At 36:58 - How online product launches are transitioning from formulaic approaches to something more adaptive and resonant with audiences At 41:43 - The two things that remain constant in business (that are not death and taxes)
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Podcast Details
May 26th, 2015
Latest Episode
Jan 31st, 2017
Release Period
No. of Episodes
Avg. Episode Length
28 minutes

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