The civil and social unrest that has swept American in the wake of the murders of Breonna Taylor, Ahmaud Arbery, and George Floyd is unprecedented. In the sports world athletes have banded together to speak about systemic racism in a way has quickly reshaped the public consciousnesses. 

With that change comes the response from leagues, teams, and brands. In this episode we talk about the new normal that is facing these organizations - if you are going to publicly support a cause and/or an athlete they better be willing to walk the walk. We discuss examples of when then have gone well and when they haven’t. Specifically, in the cases of Gwen Berry, Ben & Jerry's, Florida State football, and the Washington Redskins.

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